Manage Customer Database the Right Way With These Tips

The customer database is a crucial part of managing your business. It can be used to keep track of customers, their contact information, and the products they purchase from you. This article will break down how to manage your customer database in order to get the most out of it for your business. Read on now!

Keep In Touch With Them 

You should always make your customers feel appreciated and the best way to do it is to remain in contact even at times when you’re not working together. The research conducted by experts working at Messente has shown that keeping in touch with customers is essential for keeping the customer database in good shape. Clients will have the feeling that you actually care about them, and in return, they will be more likely to recommend your services to their friends or come back for future purchases.

Feedback helps businesses understand what consumers want so it certainly makes sense to ask them about new products or services they would like to see available. Your customers will appreciate being listened to which means that getting their input could result in increased sales as well as great relationships with those who matter most, your clients!

Interact With Customers Directly  

Use social media to quickly answer any concern a customer has. For example, you can create an FAQ section on your product page that includes information about the shipping process and payment options. This way, customers will be able to get their questions answered without having to email or call you directly each time they need help with something small like finding out what size of a shirt fits them best before purchasing it online.

Create clear contact forms for prospects who are interested in learning more about your company’s products but aren’t quite ready to buy just yet. Create clear contact forms for prospects who are interested in learning more about your company’s products but aren’t quite ready to buy just yet, such as a contact form for receiving your newsletter or to receive updates about sales and deals.

Keep The Database Updated

Your database should always be freshly updated and ready for action. There is nothing worse than having an old list of customers that you cannot reach out to anymore because they have moved, retired, or even passed away. If the data is not up-to-date then it can be frustrating when trying to find potential new clients who need your services or products.

Here’s how to keep the database up to date:

  • Always update customer information as soon as it changes.
  • Use an automated system to keep the database updated.
  • Have a process for keeping track of customer updates.
  • Periodically purge the database of inactive customers.

By keeping the customer database updated you will have a fresh group of potential customers to reach out to and sell your products or services. 

Use Google Sheets 

One of the best tools you can use to manage your customer database is Google Sheets. It’s free, easy to use, and you can access it from anywhere. You can also share your sheet with other people so they can help you update it.

To get started, create a new sheet and name it “Customer Database.” Then, enter the following information like name, email address, phone number, date of purchase, and order ID.

You can add more columns if you want, but these are the basics that you’ll need. To add a new row, click on the bottom right corner of the last row and drag it down. Then, enter the information for your next customer. 

Improve Your SEO So You’d Be Easier To Discover 

To make sure your website is easy to find, improving SEO is a must. Customers are no longer looking for your business on the yellow pages or in the newspaper ads, they’re online and searching on Google, Yahoo!, Bing, etc. That’s why it has become more important than ever to ensure you have an active web presence with proper optimization of your website. An optimized site would help improve traffic through search engines as well as boost its ranking so that it will be easier to find by customers who are already out there searching for companies like yours.

Offer Incentives To Retain Loyal Customers 

Customer loyalty is one of the most important goals for any business. Incentive programs are a great way to engage customers and encourage them to do repeat purchases. 

In offering incentives or rewards, you will be able to retain loyal customers as well as attract new ones. Loyalty is often the result of offering high-quality products at competitive prices with excellent customer service on top of it all.


Managing a customer database is a must-do for every company and having a better messaging system with which you’ll keep in touch with them is a huge boost. Make sure to answer all their concerns immediately through social media or SMS. Always keep the database updated and use Google Sheets to make this part easier on you Improve your SEO to make yourself more discoverable and always offer incentives so that your customers stay loyal. These tips should make sure your database is better than ever!